If you’ve been wondering about the long-term potential of your creative hobbies, consider this: many multi-million-dollar companies started as side projects. We all have creative hobbies and side gigs. Some of those may have the potential to grow into something meaningful, even a full-time job or a successful business. But no matter how much potential our side projects have or how much effort we put into them, life often gets in the way: most side projects get abandoned.

There’s a big difference between a project and a finished product. “Finishing the product” means something different in every case, but a good rule of thumb is: your project is completed when others can use it or enjoy it. For some projects, the overhead of turning them into a product can be overwhelming. It may involve incorporating a business or dealing with shipping and returns.

So let’s say you have managed to overcome these hurdles and your project is finally finished. What happens next? You’ll be proud of it, of course, but there’s no guarantee that others will appreciate your product as much as you do. If a project does go to zero, there are two cases in which creators usually still have no regrets about spending all the time and effort:

1. When they’ve gained new skills in the process and learned something they can use for the rest of their life
2. When they’ve formed new relationships in the process, by finding teammates or helping others

Also, make sure you’re not just “working” on a side project, but actually shipping it:

1. Hit the “Publish” button more often. By breaking up the end goal into smaller milestones, you can enjoy small successes and give yourself time to recharge. Harvard University psychologist Amy Cuddy put it well: “Big goals require a million little steps in between, and each of those little steps is an opportunity to fail.”
2. Manage the project; organize and prioritize the steps. Plan the path to the finish line and keep an eye on the progress — just like you would in your day job.
3. Talk about the project or find people you want to work together with. “The simple act of explaining the concept to people you’re close to will raise issues that may have gone unnoticed, or it might trigger new ideas,” writes Virgin founder Richard Branson on his blog.
4. Know yourself. A lot depends on your personality: some people do better when held accountable by their peers, while others stop working on an idea right after they share it. Working on a side project may be just another way to get to know yourself better.

Side projects can give you a platform to play with new, creative ideas. They can teach you skills that are otherwise difficult to learn. Side projects are also fantastic preparation for being an entrepreneur because they teach you to adapt to a product mindset.

The direction of your energy is more important than the intensity of the energy. Doing the right thing matters more than doing the thing right. Remember that it’s just a side project — first and foremost, you should have fun.